SEO stands for Search engine optimization. When some one searches on Google/Bing the links which comes below the ad are SEO links. These links are governed by the complex ranking factors which the search engines uses to rank various pages and site.
SEO is very critical for any organization which wants to grow its online business and survive in this cut throat competition. Growth in SEO traffic can be sustained for longer time in case one avoids doing common mistakes.
Google and various other search engine uses 100+ signals in order to assign ranks to various pages of the site. Though no one can exactly say how various factors impact the rank of your page, there are some basic things which should be avoided while doing SEO.
Google considers H1 tag as one of the important signals in understanding the content of the page. In case there are multiple H1s on your site then google will not be able to understand what are the important keywords you are targeting which will negatively impact your SEO performance.
Though duplicate content cannot be totally avoided on the site it should be reduced as much as possible. Introduce self canonical for each page to tell google that this is the main page. Identify the URLs which have same content and keep one URL and delete the remaining.
Cloaking may seriously affect the ranking of your pages. It happens when the content you show to the google bot is different from what you show to the user. It is allowed for some renowned site but for normal site it should be avoided else their can be heavy penalty on the rankings of your pages.
In order to increase listings many company upload listing which are not much different in content this reduces the quality of data on your site and can negatively impact the rankings for the keywords targeted by page.
Dynamic URL is identified by "?" appended to the URL. When the URL is dynamic google would not able to identify the content of the page from URL and also user would not be able to make out what the page is about with dynamic URL. Always use static URL which contains information about he page content. This helps google in easy understanding what the page is all about
When there are two many links in footer the juice which google passes to the page get reduced as google not able to tell which are the important pages for you.
The pages will be ranked only when google is able to crawl your site property.Google can crawl HTML pages effectively.So ensure that the pages you want to crawl are in HTML.The crawl status can be seen in webmaster also you can user Cache:site name to see how the page looks to google.
Do not post multiple reviews about your site on google from same IP .Google consider it as SPAM and can penalize ranking of your site
SEO is very critical for any organization which wants to grow its online business and survive in this cut throat competition. Growth in SEO traffic can be sustained for longer time in case one avoids doing common mistakes.
Google and various other search engine uses 100+ signals in order to assign ranks to various pages of the site. Though no one can exactly say how various factors impact the rank of your page, there are some basic things which should be avoided while doing SEO.
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