Improving crawl effectiveness in SEO

In order to rank various pages one of the most important tasks which a search engine does is crawling the website.Bots crawl the pages whenever they find new content on the page.However,there is a limit of the amount of data which google can crawl.Thus it is important to optimize your site so that only the required content get crawled.In this blog which discuss on how to improve the crawl effectiveness of your site

1.Load by Ajax.

There is certain limit of the amount of data that google will crawl from your site which means that once should avoid the crawling of the unwanted data.This feature is generally used to delay the loading of content. The content which is not necessary for the page to rank in SEO should be loaded with delay so that it does not get crawled by google.By doing this,unwanted crawling can be avoided which in turn can increase the crawling of important data on the page.

2.Block the unwanted pages

There can be many pages on the site which does not required to be crawled because the targeted keyword may not have enough search volume or may be the duplicate page.In this case one can prevent the crawling by making it noindex or deleting the page itself.By doing this one can reduce the crawling of unwanted pages.One can use various SEO tools to check crawls stats and search volumes

3.Update sitemap

Google uses sitemap to identify the structure of your site and using which it crawls different pages on the site.The site map so plays an important role in which pages needs to be crawled and what order.The pages which are important should be put on priority in the sitemap.The pages which are not important should not be part of sitemap.

Listing logic -what should it have

Listing logic is heart of any listing page.A good listing algorithm can not only help in meeting business goal but can also provide a very rich user experience. There are various algorithms available which can be used to implement listing logic.Based on the kind of product one can decide on the kind of algorithm.However,what are the parameters that are to considered in the algorithm also plays a vital role in the success of the algorithm.Optimizing listing logic is one of the easiest ways to improve conversion.
                                                       In this blog will discuss what are the different parameters one should consider while using one of the listing algorithms

1.Listing quality:

Every user has a need because of which he buys a product.There are certain data points which user looks into before deciding on which product to buy.It is therefore first necessary to identify those data points.Once it is identified those data points needs to given priorities based on importance.These data points then should be used in the algorithm to score various listing on these data points.This facilitate user in easy decision making.

2.Product Quality

Product quality is nothing but what are the basic things which are important to user while buying that particular product.For ex.in case of mobile phones 4G connectivity may be the most important thing which user looks while buying a phone.In that case these parameters which define  the quality should also be included in the algorithm to measure the product the product quality.

3.Business value

Each product which an online firms sell has different value.The margin on certain brands may be higher than other brands.So it is necessary to rate these products on the business value that an organisation get by selling these products. This data then needs to be integrated in the algorithm so that the listing logic can help in extracting lot of business value.