Featured snippet is the zero position search resultswhich come above the normal organic results.This snippet belongs to one of the top 10 results which come in organic search results.When one manages to come in featured snipped it can boost organic traffic by good percentage since the CTR is highest for zero position result.Feature snippet displayed mainly in below three formats based on type of query and the expected result
Google displays featured snippet taking into account various factors.In this blog will discuss on how to appear in featured snippet based on my real time experience on it
The entire data of your page should be properly structured which means it should have proper heading tags,schema,meta information enclosed in right format.When data is properly structured it is easy for google to find out the right data to be picked and show it in featured snippets.When google crawls the page it looks for the right information which can be shown in feature snippet and it becomes easy to find when your data is structured
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1.Structured data
The entire data of your page should be properly structured which means it should have proper heading tags,schema,meta information enclosed in right format.When data is properly structured it is easy for google to find out the right data to be picked and show it in featured snippets.When google crawls the page it looks for the right information which can be shown in feature snippet and it becomes easy to find when your data is structured
2. Valuable and comprehensive information
One site may be ranking 1 in organic search results but that does not guarantees feature snippet .The site which ranks below the 1st position results can also appear in feature snippet if the information it provides is valuable enough for the user to appear in featured snippet.The information should be comprehensive enough to attract google attention to it.The information should be added by asking below question
What are the keywords that user searches?
What information does user want from search results?
In what format user want the information to be presented?
Based on answers to above question one should collection the information and format it as per user expectation
3.Rank in top 10
In order to appear in featured snippet one should ensure that the page is in top 10 organic search results.Google only shows one of the top 10 results in featured snippet.
4.Target the right keyword
Properly do keyword research on which keywords does google show the results in featured snippet. Identify the right set of keyword and create information which address that need of the user .This will help in ranking for that keyword in featured snippet
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