Friday, 17 February 2017

Components of online products

Online Products are defined mainly by three major components
1.Interface:This is basically the various elements that you see on any website,mobile APP.
2.Interaction:This is about how user interact with the various component present on the Website,Mobile APP.
3.Navigation:This is about how user navigate through the various pages on the site/APP i.e the various links that are present on site and APP

The success of any site depends on how well these three attributes works for the user.Each of these components have various guidelines that needs to be followed

Interface

Reduce the clutter

Ensure that number of elements on the page are optimize to the space available.The elements should be arranged such that it become easy for user to access each element on the site.In case more number of element required for a particular action show them in different steps instead of showing them together on a page.
The major challenge arises when it is responsive design.In this case the design should be tested in various devices and should be adjusted to the size of device

Provide proper textual information

Each element should be self explanatory i.e user should be easily able to understand what is the use of that element.In case any additional information to be shown tool tip should be attached to that element

Arrange components as per user requirement

All the component should be arranged based on the user goal .For ex.E-commerce may have detail page about a product which may different information segments such as price ,offers,specification,Reviews,popularity etc...These components should be arranged as per the order in which user would like to see these segments.It helps in easily understanding the information and

Interaction

Make it easy to use:

The elements to be used for each steps should be chosen such that it is easy to use.For ex. in order to select a  product type we should check whether a drop down would be better or click based selection would be better.This should be chosen based on how many options are available for user to chose from.In case less option provide click base selection or else dropdown

Reduce the clicks:

Good experience also depends on the number of  events/clicks a user has to perform to achieve a particular task.For example when user want to search about a particular product on a e-commerce site ,how many clicks does he do to accomplish this particular task.The component should be chosen such that number of clicks get reduced.


Navigation

Provide appropriate links:

User comes on a site with a particular goal.Identify the various things which user want to accomplish through your site.The navigation should be defined by clearly understanding the user needs and providing the navigation which would help in achieving those needs.

Understand the current user flow through goals:

The current user behavior on the site helps you understand how user is navigating through your site.Identify the area where there is more drop out and improve those components through better navigation

Easy discovery of links:

User can easily navigate through your site only when he easily find the navigation links.Ensure that navigation link are placed at contextually right positions so that user can easily discover those links.

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