Easiest ways to improve conversion

One of the most important metrics which is tracked for any online product is the conversion.Conversion is different for different kind of product.It depends on the goal of the online platforms.In case of online selling platform it may be the number of customer who did transaction on the platform to the number of user who visited the site.In case of lead based model  it can be the responses to the user.

                             There are ways in which the drop in conversion can be fixed however in this blog  will discuss on the easiest ways in which the conversion of the site can be improved.

1.Order of the information

The order in which the information is shown to the user can help in improving the conversion.Identify the importance of the information to the user and place them in the right order.In the flow one can also try to cross sell other products which are related to the currently product which user is viewing.

2.Text of call to action button

The text which is displayed on the call to action button impact the CTR of the button and hence the conversion of the site.The text should be chosen such that it should be the most important action that user wants to perform on the page.When there are multiple CTA buttons the needs of the user should be prioritized and the the position of the CTA button should be decided.

3.New action buttons

There are lot of actions which a user may want to perform on the page.It is first necessary to identify the list of action which user want to perform.Then prioritize them and integrate them on the page.This which help in improving the macro or micro conversion

4.Reduce the macro steps 

There are chance that there lot of steps which user has to go through before performing the final action.It is necessary to reduce the number of steps or make it more simpler to the user so that there it is easy for user to transact.The best UX practices should be followed in order to provide good user experience

5.Optimize page load time

High Page load time can negatively impact the user experience.As the page load time increases, drop off from the page also increases.It is therefore necessary to optimize the page load time.Lower the page load time better is the conversion as the drop off decreases.When new page is launched it is necessary to optimize the page load time.

6.Identify the device to concentrate on

When user searches on mobile he can be landed either to the mobile web or APP through deep linking. One should first analyze the performance of APP and web before doing deep linking. One can look at various metrics before deep linking.In case mobile APP is performing better than that conversion can be easily improved by deep linking.

7.Listing logic

Optimizing the listing logic can help in improving the conversion.There are lot of listing algorithms available which can be used to improve the listing logic.

Challenges before commerce companies

In online field there are basically two kind of companies: E-commerce companies which directly monetize the users who comes to their platforms and commerce companies which does not directly monetize users which means that just share the user to the vendors who are associated with the platforms.Thus commerce platform faces various challenges in terms of user needs ,vendor satisfaction etc.There are common challenges that online platform faces.In this blog will discuss on the various challenges which commerce companies faces and how they can overcome.

1.User need fulfillment tracking

The user who comes to the commerce platform meet their need through the vendors associated with the platform.In such scenario it is very difficult to track how many users are able to meet their needs using the platform.When such companies want to measure the effectiveness of their platform in meeting user needs,it becomes very difficult .This can be addressed by getting feedback from the user ,calling user to check their need fulfillment

2.Value delivered to the client

For commerce platform, it is very difficult to know how valuable has been the users who are shared to the client for need fulfillment because the transaction happens offline.In such scenarios,in order to monitor the value delivered to the client it is necessary to integrate UVN (Uuniversal virtual numbers) and BVN (Business virtual numbers) which helps in tracking the conversation between vendors and users and hence helps in understanding the conversation between them

3.Cost per lead

In commerce portals,where most of  the transactions are offline it is very difficult to know the value which vendors get from a user.Thus it become very difficult to fix the cost per lead which one should charge from the vendor for delivering the lead.This leads to underselling of the leads to the vendors.

Importance of Site Navigation

A site generally consist of many pages of different category types.Each page type has is own objective.The objective varies based on the content of the page.Navigation plays a important role in ensuring that user finds the information easily and also overall site objective is met.
                                                                            In this blog will discuss on site navigation strategy and how it should be formulated.

1.Clearly identify the goal of each page

First is is necessary to clearly jot down what are the benefits of each page to user.Based on stage of user purchase the pages should be grouped.The grouping can be as below

1. Knowledge enrichment/Research page
2. Information search
3.Product detail
4.Response page/Payment page

Now it necessary to move user to the right set of page based on user purchase stage.When the user is information seeking phase move him to knowledge enrichment pages.When user has decided on his requirement it is necessary to move user to information search page.In case user has decided on which product to buy it is better to move him to similar product pages.

2.Check the conversion of each page

When there are lot of pages which have similar objective then it is necessary to check the conversion of each of the page to identify where to push the traffic.The traffic should be push to pages where there is high conversion.
                 The conversion can be calculated based on the goal of the page.It is necessary to provide more visibility to the page which has higher conversion.

In short

Group the pages based on goals->Group the users based on need->Map the user to the page->Move to the pages which has good conversion

The Future of Big Data and Big Data Analytics

Big Data analytics is one of the most sought after technologies that every business needs. Big data innovation is now focus points of many companies.But the question lies, whether Big Data will continue to be important even in the future. nSimpl.com is one of the most reputed companies that has a team of data scientists specializing in Big Data analytics and data warehousing and companies, old and new alike are using their dashboards and tools to strategically manage and store the Big Data.

                       Though currently Big Data is one of the most important drivers of businesses , analysts and scientists are always coming up with newer tools and technologies that are better than those of the previous generation. So, companies as well as data scientists who work extensively with Big Data must know about its future. Listed below are some of the predictions relating to the future of big data:-

▪          There will be a constant increase in data volume thus reducing the importance of Big Data in future.

▪          Though SQL is most popularly used to day, but according to Ovum, Sparks will emerge as a complementary tool and will grow in future.

▪          More tools for data analysis without the analyst will grow in future.

▪          It has also been predicted that the business analytics will include intelligence, where it is required, by the year 2020.

▪          Streaming Data for real-time users will grow in future.

▪          Machine learning, according to Ovum, will be one of the most important elements for data preparation and predicative analysis in future.

▪          Big Data will face a huge challenge relating to privacy in future according to the new privacy regulation by European Union.

▪          Most Companies will appoint a chief data officer.

▪          Autonomous things and agents will continue to be important even in the future.

▪          Data staffing shortages will increase, thus including architects and experts for data management in the future.

▪          All these predictions only make us believe that Big Data will lose its importance in future but one has to wait and see whether Big Data continues with its importance or loses its importance in the future. But one thing is for sure that Big Data will become bigger and bigger and companies who ignore its importance will be left behind in future.

Common challenges in Product Management

Product management is one of the most important roles in any product based company.The ultimate goal of any product manager is increasing the value of the product by growing users/customers so that company can grow in terms of revenue,top line and bottom line.There are various ways through product managers tries to achieve this goal.
                                                               There are separate set of common challenges in commerce companies. In this blog,I will discuss various challenges which are associated with product management role across various domains.These challenges are common irrespective of the domain in which a person is working in.

1.Predicting the performance of new features

Product managers launches very new features in order to achieve the ultimate goal of increasing value of product.Though enough background work is done before deciding on launching a new feature,it is very difficult to predict how successful a particular feature be.This is mainly applicable for unique features which does not have any past history or performance data.In such case it become increasingly difficult to predict the performance of the feature

2.On time product launch

Product launch requires coordination  of various teams which include development,design and testing team.When lot of people are involved there are high chances that product does not release on time because of lack of coordination and laziness of certain team members.Single bottleneck can impact the release of the product.

3.Conflicts with other product managers

Most of the time various product managers have to work with each other when the features being launched impact the performance of the other product manager's product.This is common situation across all domain.In such situation there are chances that the PMs have contradicting view on how a particular feature needs to be developed.This may lead to conflict between product managers

Best practices for UX

UX is the heart of any online platform. UX is all about how the design works for the user.A good UX not only helps in improving user experience but also helps in visual communication to the user.It creates a distinct image about a particular brand in user's mind.There are basically three components which defines UX interface,interaction and navigation design
                  In this blog will discuss some of the best UX practices which one should follow


       1.Differentiate primary and secondary action buttons


It is necessary to communicate user the many action which you want user to perform on the page.When there are two many action button it is better to keep primary button unique and the secondary button similar to each other.This help in giving visual cues to the user regarding the main button of the feature.

In the above picture the main action button "View contact" is shown differently from the other buttons.

       2. Standardize looks of common elements


There are certain buttons which are common across all the portals. For ex "Heart" denotes shortlist and it is same across all portals.It is best to have the same symbol for the common buttons so that user understand them easily.Some of the common action buttons are

1.Shortlsit
2.Check out
3.Search
4.Notifications
5.Home
6.Help
7.Account

These buttons have standard symbols which should be utilized for corresponding action.

      3. Use different colors to denote category

When there are different category of product which you have it is necessary to denote each category with a different color.This helps users in associating a color with a category.When user come next on the site it becomes easy for him to find the right information.I

      4. Use appropriate icons for visual communication

Right icons can really help user understand what the button expected to perform.It is necessary to visually communicate the meaning of the button to the user through icons.

      5. Optimize the information

The amount of text shown to the user should be optimum.When lot of information is shown it become very difficult for user to comprehend the information.The data points which are important to the user should be first identified and then shown to the user.This mainly applies for mobile platform where the space is limited .

     6 .Ensure proper elevation for buttons

There are chances that some of the buttons are so flat that user is not able to recognize them as buttons.This lead to lead usage of the button.It should be ensure that there is proper elevation for each button so it looks clickable element to the user.

Ways to push micro to macro conversions

Most of the online platforms has macro and micro conversions.Micro conversions are basically the intermediate steps which user takes before finally converting which can either be actual monetary sale for e-commerce site and response for lead based site.Macro conversion are the actual conversion which leads to the sale or response.

Though increase in micro conversion automatically leads to increase in macro conversion,it is possible to further increase the transition from micro conversion to macro conversion by following certain steps.In this blog will discuss on how to increase push from micro conversion to macro conversion.


It is first necessary to identify the distance between micro conversion and macro conversion.When there are lot of steps before a macro conversion can take place,it is necessary to push user to the next micro conversion.The various steps involved in conversion for any site are

Home->Search/Filter->View detail->Add to cart /shortlist->Check out/response form fill->Payment/response sumbission

Home->search

The first step in conversion is making user search for what he is looking for.When the search is low it means that macro conversion will be low.In order to increase search one should

• Make search simple:It should be easy to search which means that number of search parameters should be minimal.

• Faster to load:The results should be faster enough to load else user may close the session and leave

• Flexible search: Identify the different ways in which user would like to search.These could help in building the comprehensive search functionality

Search->detail page

Now when user is in search state it is necessary to move user to the detail page in order to move him closer to conversion.When user is not moving to detail page it can be because user is not able to find the right product/information,not enough listing etc.In order to increase push

• Integrate right filters:Filter helps user in finding the right product easily.Thus having right filters make information discovery easy and hence help in improving macro conversion.

•  Show the right information:User will go to detail page only when the information shown is as per his requirement.Indentify the important parameters use is looking for and show them at right place

Detail->Add to cart /Shortlist

Once user has seen the detail page he will add to cart the product only when he is totally satisfied with the product info.This means all the information which user require to shortlist/ad to cart should be provide.In order to improve  push to cart /shortlist

• Provide decision making information:This can be anything based on the product.For eg product compare which can help user identify the right product.

• Place the button at right place:User will perform the shortlist/add to cart only when the  button are clearly palace at the right place.

• Sending right push notification:When user has viewed certain properties it can be send/shown to the user again which can invoke him to shortlist the properties

Shortlist->Buy/responses

User will finally convert only when the conversion process it made simpler to the user which means the response form or the payment process should be made very simple with the least number of steps.In order to improve macro conversion

• Make the payment/response process simple:There should be minimal steps required to complete this action

• Failure backup:When the user fails cannot proceed in certain step their should be help provided at the step to proceed or there should be tracking option which helps in getting back to user with solution

These are the steps to be followed for the above flow.In normal cases the user may skip certain steps in that case new strategy should be adopted