A site generally consist of many pages of different category types.Each page type has is own objective.The objective varies based on the content of the page.Navigation plays a important role in ensuring that user finds the information easily and also overall site objective is met.
In this blog will discuss on site navigation strategy and how it should be formulated.
First is is necessary to clearly jot down what are the benefits of each page to user.Based on stage of user purchase the pages should be grouped.The grouping can be as below
1. Knowledge enrichment/Research page
2. Information search
3.Product detail
4.Response page/Payment page
Now it necessary to move user to the right set of page based on user purchase stage.When the user is information seeking phase move him to knowledge enrichment pages.When user has decided on his requirement it is necessary to move user to information search page.In case user has decided on which product to buy it is better to move him to similar product pages.
2.Check the conversion of each page
When there are lot of pages which have similar objective then it is necessary to check the conversion of each of the page to identify where to push the traffic.The traffic should be push to pages where there is high conversion.
The conversion can be calculated based on the goal of the page.It is necessary to provide more visibility to the page which has higher conversion.
In short
Group the pages based on goals->Group the users based on need->Map the user to the page->Move to the pages which has good conversion
In this blog will discuss on site navigation strategy and how it should be formulated.
1.Clearly identify the goal of each page
1. Knowledge enrichment/Research page
2. Information search
3.Product detail
4.Response page/Payment page
Now it necessary to move user to the right set of page based on user purchase stage.When the user is information seeking phase move him to knowledge enrichment pages.When user has decided on his requirement it is necessary to move user to information search page.In case user has decided on which product to buy it is better to move him to similar product pages.
2.Check the conversion of each page
When there are lot of pages which have similar objective then it is necessary to check the conversion of each of the page to identify where to push the traffic.The traffic should be push to pages where there is high conversion.
The conversion can be calculated based on the goal of the page.It is necessary to provide more visibility to the page which has higher conversion.
In short
Group the pages based on goals->Group the users based on need->Map the user to the page->Move to the pages which has good conversion
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