Wednesday 6 September 2017

How to handle customer complaints?

Customer complaints are common in any product company.Customer complaints needs to handled carefully in order to ensure customer is satisfied and also we do not compromise on product quality and strategy.
                     Customer complaints can be basically divided into

1.Promotional complaints:These complaints ARE related to visibility of the customer's product on the portal

2.Process complaints:These complaints are basically related to the process which is followed for on-boarding and servicing customers.

3.Product complaints:These complaints are basically about how the product is working for the customer.It can be either related to the information being show,how it works etc..


Review the complaints:It is first necessary to review the complaints.What the complaint is all about?How many customers can be impacted by this problem?Is there any loss in revenue because of the complaint?How user experience will be impacted if we address the complaint?

Prioritize the problem:Next step is to prioritize the complaint.Is it worth taking the complaint or it can be ignored for time being.

Identify the solution to the complaints:Next step is identify the solution to the complalints. There can be various ways in which a complaint can be resolved.Check out best possible solutions and review them.If required get customer feedbac

Execute the solution:Once the solution is identified next step is execute the solution and then test whether the problem is resolved or not.

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