One of the most important metrics which is tracked for any online product is the conversion.Conversion is different for different kind of product.It depends on the goal of the online platforms.In case of online selling platform it may be the number of customer who did transaction on the platform to the number of user who visited the site.In case of lead based model it can be the responses to the user.
5.Optimize page load time
High Page load time can negatively impact the user experience.As the page load time increases, drop off from the page also increases.It is therefore necessary to optimize the page load time.Lower the page load time better is the conversion as the drop off decreases.When new page is launched it is necessary to optimize the page load time.
6.Identify the device to concentrate on
When user searches on mobile he can be landed either to the mobile web or APP through deep linking. One should first analyze the performance of APP and web before doing deep linking. One can look at various metrics before deep linking.In case mobile APP is performing better than that conversion can be easily improved by deep linking.
7.Listing logic
Optimizing the listing logic can help in improving the conversion.There are lot of listing algorithms available which can be used to improve the listing logic.
There are ways in which the drop in conversion can be fixed however in this blog will discuss on the easiest ways in which the conversion of the site can be improved.
1.Order of the information
The order in which the information is shown to the user can help in improving the conversion.Identify the importance of the information to the user and place them in the right order.In the flow one can also try to cross sell other products which are related to the currently product which user is viewing.
2.Text of call to action button
The text which is displayed on the call to action button impact the CTR of the button and hence the conversion of the site.The text should be chosen such that it should be the most important action that user wants to perform on the page.When there are multiple CTA buttons the needs of the user should be prioritized and the the position of the CTA button should be decided.
3.New action buttons
There are lot of actions which a user may want to perform on the page.It is first necessary to identify the list of action which user want to perform.Then prioritize them and integrate them on the page.This which help in improving the macro or micro conversion
4.Reduce the macro steps
There are chance that there lot of steps which user has to go through before performing the final action.It is necessary to reduce the number of steps or make it more simpler to the user so that there it is easy for user to transact.The best UX practices should be followed in order to provide good user experience
5.Optimize page load time
High Page load time can negatively impact the user experience.As the page load time increases, drop off from the page also increases.It is therefore necessary to optimize the page load time.Lower the page load time better is the conversion as the drop off decreases.When new page is launched it is necessary to optimize the page load time.
6.Identify the device to concentrate on
When user searches on mobile he can be landed either to the mobile web or APP through deep linking. One should first analyze the performance of APP and web before doing deep linking. One can look at various metrics before deep linking.In case mobile APP is performing better than that conversion can be easily improved by deep linking.
7.Listing logic
Optimizing the listing logic can help in improving the conversion.There are lot of listing algorithms available which can be used to improve the listing logic.
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