Improving crawl effectiveness in SEO

In order to rank various pages one of the most important tasks which a search engine does is crawling the website.Bots crawl the pages whenever they find new content on the page.However,there is a limit of the amount of data which google can crawl.Thus it is important to optimize your site so that only the required content get crawled.In this blog which discuss on how to improve the crawl effectiveness of your site

1.Load by Ajax.

There is certain limit of the amount of data that google will crawl from your site which means that once should avoid the crawling of the unwanted data.This feature is generally used to delay the loading of content. The content which is not necessary for the page to rank in SEO should be loaded with delay so that it does not get crawled by google.By doing this,unwanted crawling can be avoided which in turn can increase the crawling of important data on the page.

2.Block the unwanted pages

There can be many pages on the site which does not required to be crawled because the targeted keyword may not have enough search volume or may be the duplicate page.In this case one can prevent the crawling by making it noindex or deleting the page itself.By doing this one can reduce the crawling of unwanted pages.One can use various SEO tools to check crawls stats and search volumes

3.Update sitemap

Google uses sitemap to identify the structure of your site and using which it crawls different pages on the site.The site map so plays an important role in which pages needs to be crawled and what order.The pages which are important should be put on priority in the sitemap.The pages which are not important should not be part of sitemap.

New Product SEO audit

Whenever a new product/page is launched it is necessary to ensure that it is optimized from SEO perspective.If the product/page does not follow SEO guidelines then there are chances that it may negatively impact organic traffic and so it can lead to drop in value extracted out of the product.

                   It is also necessary to keep track of what is changing in the new page when compared to old page so that when something goes wrong in new page the reason can be easily identified and fixed.Below are the things that needs to be checked from SEO perspective when launching new page..

1.Meta title and description:

It should be known that when Meta title and description impact the keyword you are targeting. When meta is changed it may lead to drop in rank or also reduction in quality of the traffic.So it is necessary to check the meta before launching the page.In case the meta is automated ensure that logic is working fine

2.Link from the page:

The new page should be linked from the other pages so that google can find the page and crawls the  page.It also help google understand the links.

3.Rel attributes:

Rel attributes are the ones which signals the bot what it is expected to do the page.Ensure that all the rel attributes such as no follow,canonical,prev next etc... are properly place on the page.If these are wrongly placed or missed that it can create a lot of problems in terms of indexing and ranking of the page

4.Links not working on page:

Ensure that all the links on the page is working so that when google crawls the page it does not leads to 404 error  for page which can again impact your SEO rankings

5.URL path changes:

The URL for the page also plays important role in making bot understand what the page is all about if the URL is changed ensure that 301/302 redirect are properly placed so that link rank get transferred to new page

6.Heading tags

It is quite possible the current heading tags have been changed in the new page.It is necessary to ensure that all the heading tags are as per the requirement to ensure that google properly understands the keywords your page is targeting.