Useful SEO tools

SEO traffic is vital for every internet company.When a company is good  in SEO it helps in acquiring new user at compartively lesser cost than companies which lacks SEO traffic.Improving SEO traffic requires you to understand your competition very well.Once you understand how your competitors performing against targeted keyword you can realign your strategy to take advantage of keyword which are not targeted by the competitors.I would discuss very tools which one can use to improve SEO.

1. Google Webmaster

It is most widely used tool by SEO managers.This tool helps in understanding your site from SEO perspective.It can be accessed here. It provide features such as

Crawl stats

This features tells you about how many pages of your site has google crawled.Whenever a new content is added on your site google bot crawls the new page and add it to the index .

Search Index

This data provides you with how many pages of your site is in google index.When a page is indexed it means that page will come in search results when it ranks for the keyword user is searching for.It should be noted than pages which you dont want search engine to crawl should be set as No-Index

Crawl errors

When google crawls the pages and find some errors while crawling it logs it into the crawls error where one can check fix those errors.Fixing these errors can help in boost in ranking

Search Analytics

This help in analyzing keyword,impression,and CTR for your site.

Sitemap submission

The sitemap of your site can be submitted through this.Site map helps google in understanding the structure of your page and the various pages that has to be crawled

2.Keyword Planner

This tools helps you in knowing the search volume of various keyword.Keywords planner also help you in knowing the competition for various keywords.This tool can help you in identifying keywords which competitors are not targeting and therefore can help you in ranking better for those keywords.The tool can be accessed Keyword planner

3.Screaming Frog

Screaming frog is a tool that helps you in crawling a website.It provide you detailed information about the on page elements such as Meta title,description, H1, H2 of the site.It also provide other information such as broken links,duplicate contents ,redirection .The tool also helps you in downloading these information on an excel file which you can use to analyze the site properly.This tool is extremely useful when you want to crawl a website quickly.With free version you can crawl 500 pages for more paid version is available.