SEO has three main components which are On-Page optimization,Off-Page optimization and Technical SEO. On-Page optimization is more about optimizing Meta data such as Title,Description,Tags,URL so that google understands what keyword site is targeting .Most of the people are aware of On-Page optimization. Off-Page optimization is more about building links to the site from external platforms such as blogs,related site etc.This is also widely used and most of them are aware of this part of SEO.
Technical SEO involves more about technology and how technology can be used efficiently to improve SEO. Below are some of the major Technical SEO
This is basically about adding main parameters in a particular format which google understand and these are shown on the google search result pages as separate links.It is basically about structured data.The various schema for different sectors are available here. Schema help in showing most important parameters on the search results.For ex you are searching for a movie ,the search results may show you directors,producer,actors,duration etc for the movie if the data is organised in schema format
The meta data such as Title,Description can be changed without editing the code using meta data tools.These tools can be created in house or it can be bought and can help in updating the meta whenever it is required without involving the development team.
Sitemap is basically the structure of the site which tells bot what are the different pages which are there on the website and how it can be accessed.In webmaster one can submit XML sitemap which google uses to crawl your site.However,one can also create HTML sitemap which can be integrated on your site when google crawl the site sitemap also get crawled.It is easy for the google to understand HTML sitemap.The can help in improving crawl effectiveness of the site.
Technical SEO involves more about technology and how technology can be used efficiently to improve SEO. Below are some of the major Technical SEO
Schema:
Dynamic Meta tools
HTML sitemap
Technical error fixes
SEO person also need to fix various errors which are displayed in google webmaster.Some of the most common issues are crawl errors.
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