There has been lot of talks on whether your mobile version of your site should be responsive ,Adaptive or it should be a separate mobile site.The process of developing each of these type is different and also each has its own pros and cons.Most of the companies are now moving towards a separate mobile site due to growing user base on mobile .However responsive and adaptive still have decent number of user.
Responsive site and Adaptive: In responsive design layout changes with change in screen size which in adaptive design layout change only at particular screen size.Both are easy to maintain but complex to build because of adjusting the desktop layout to the mobile size
Mobile site:Difficult to maintain but easy to build since it is not dependent on desktop design so more flexibility to built.
In this blog I would discuss how to decide which one should you go for in order to achieve better results.
Check what are different resolution through which your user access your site through different device.Can they be clustered in a 3-4 groups in which 99% of user base fall.If this is the case then adaptive site makes more sense in case it is more than responsive site is better.
What your site is about?Is it a transaction site ,navigation site or informational site.In case it is informational site it is better to go with responsive or adaptive site since the site is predominantly content oriented which can be easily shown using responsive and adaptive orientation.In case it is transnational site then it makes more sense to go with mobile site because of complex navigation and functionality
Check how good your site performing on mobile in terms of bounce and conversion if it is comparable to desktop then it means you can go for responsive or adaptive if it less than it better to go for mobile site
When the traffic on mobile is outgrowing desktop then it is better to concentrate your effort more on mobile than on desktop.In this case mobile site is better than responsive or adaptive since it provides more flexibility
You should do how much conversion will improve with the increase in cost and if it is not more than better to go with responsive or adaptive site
The final decision should be taken by analyzing how your site fares on the above points.
Responsive site and Adaptive: In responsive design layout changes with change in screen size which in adaptive design layout change only at particular screen size.Both are easy to maintain but complex to build because of adjusting the desktop layout to the mobile size
Mobile site:Difficult to maintain but easy to build since it is not dependent on desktop design so more flexibility to built.
In this blog I would discuss how to decide which one should you go for in order to achieve better results.
1.Device resolution
2.Identify the goal of your site:
What your site is about?Is it a transaction site ,navigation site or informational site.In case it is informational site it is better to go with responsive or adaptive site since the site is predominantly content oriented which can be easily shown using responsive and adaptive orientation.In case it is transnational site then it makes more sense to go with mobile site because of complex navigation and functionality
3. Bounce rates and conversion on mobile
Check how good your site performing on mobile in terms of bounce and conversion if it is comparable to desktop then it means you can go for responsive or adaptive if it less than it better to go for mobile site
4.Traffic projection on mobile
When the traffic on mobile is outgrowing desktop then it is better to concentrate your effort more on mobile than on desktop.In this case mobile site is better than responsive or adaptive since it provides more flexibility
5.Conversion and Cost trade off
You should do how much conversion will improve with the increase in cost and if it is not more than better to go with responsive or adaptive site
The final decision should be taken by analyzing how your site fares on the above points.
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