Traffic on mobile web and APP is increasing continuously because of increased mobile usage by people.There are lot advantage which mobile provides to user some of them are access on the go,easy share options,etc.However,developing a mobile site/APP is challenging because of limited space.In order to make your mobile site/APP efficient it is critical that right content is put on it so that space is properly utilized and user goals are also met.
In this blog will look at various factors which one should consider while deciding the content to be put on mobile site.
Click Map
Click map of your desktop providing a vital information on which feature/section user is currently using and the trends.This can help you in deciding which feature/section to be put on your mobile site.Higher the clicks, more useful is that section to the user and so those feature should be introduced on mobile.
Call to action usage
Call to action button are the one which user uses to make transaction on the site.Desktop can have many call to action button.However all the buttons may not be useful for mobile and also because of limited space one cannot put all the button on mobile.The usage of different button should be analyzed and only the prominent action button should be introduced.
Exclusive mobile features
There are many features which can be used only on mobile such as call ,location tracking(GPS) etc.. on Mobile.The relevancy of these features for site should be analyzed and whichever is applicable should be introduced.
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