Hurdles in Product innovation

Product innovation is necessary in order to keep the product relevant with time and also to create a differentiation in the market.However,very few product really innovate and create a differentiation.Rest all just follow what others do.
                                             Right innovation can help companies to grow leaps and bounds by catching on the opportunity.In Online product there is large scope for innovation .In this blog will discuss what stops innovation and how to deal with it.

1.Sales pressure:

Product guys works in sync with sales and there can be chances that due to sales pressure one only launches the product which  just increase sales without providing any value to the user.This can thwart innovation.

How to avoid:Once should chart out how the new product innovation can increase sales and explain sales team how to will bring value to business as well as user.

2.Risk factor

One may not innovate because of risk involved in innovation.There are high chances that innovation may not bring in the desired results.This may prevent people from innovating as failure may lead to loss of value of a person in organisation.

It is necessary to have a back up plan to mitigate the risk involved in innovation.This can be done by thoroughly anticipating the expected results and creating a backup plan for it.Consider you have launched an online booking for property.

            Expected results                        How to mitigate
          Lack of booking                     SEM,Mailers,Site visit facility,Other projects

3.Lack of ideas

There are chances that people may not have right ideas to innovate.This can be because of lack of knowledge in the particular field or because most of the innovation is already done

It is necessary to fully understand the field by talking to user,customers and referring various materials.One can also do the competitive analysis and check what nobody is doing.This can bring in some ideas to innovate

4.Lack of resources

This can be very common problem for many startups .The solution of this can be to either assign part of the employee KRAs to innovation which can help in bringing in innovation in the product.

Responsive vs Adaptive vs Mobile site

There has been lot of talks on whether your mobile version of your site should be responsive ,Adaptive or it should be a separate mobile site.The process of developing each of these type is different and also each has its own pros and cons.Most of the companies are now moving towards a separate mobile site due to growing user base on mobile .However responsive and adaptive still have decent number of user.

Responsive site and Adaptive: In responsive design layout changes with change in screen size which in adaptive design layout change only at particular screen size.Both are easy to maintain but complex to build because of adjusting the desktop layout to the mobile  size

Mobile site:Difficult to maintain but easy to build since it is not dependent on desktop design so more flexibility to built.

                    In this blog I would discuss how to decide which one should you go for in order to achieve better results.

1.Device resolution 

Check what are different resolution through which your user access your site through different device.Can they be clustered in a 3-4 groups in which 99% of user base fall.If this is the case then adaptive site makes more sense in case it is more than responsive site is better.

2.Identify the goal of your site:

What your site is about?Is it a transaction site ,navigation site or informational site.In case it is informational site it is better to go with responsive or adaptive site since the site is predominantly content oriented which can be easily shown using responsive and adaptive orientation.In case it is transnational site then it makes more sense to go with mobile site because of complex navigation and functionality

3. Bounce rates and conversion on mobile

Check how good your site performing on mobile in terms of bounce and conversion if it is comparable to desktop then it means you can go for responsive or adaptive if it  less than it better to go for mobile site

4.Traffic projection on mobile

When the traffic on mobile is outgrowing desktop then it is better to concentrate your effort more on mobile than on desktop.In this case  mobile site is better than responsive or adaptive since it provides more flexibility

5.Conversion and Cost trade off

You should do how much conversion will improve with the increase in cost and if it is not more than better to go with responsive or adaptive site

The final decision should be taken by analyzing how your site fares on the above  points.

Common issues in SEO and how to resolve them

One of the most challenging component of SEO is technical SEO. There are lot of technical issues which comes up when one manages SEO. These technical issue sometimes can lead to drastic drop in rank of the page and so one needs to be aware of how to fix these issues.

In this blog I will discuss some of the major issues in SEO

1. Wrong  page cache issue.

This issue is basically about wrong page getting cached for a URL.This means that when one searches in google and clicks on a URL he lands on to the page that does not match with the URL shown on search results.This issue may arises because of wrong canonical which means that wrong page has been set as the original page for the URL.When google bot crawls the wrong page get cached and because of which in search it get redirected to wrong page.

In order to fix such issues one should follow the below process

1.Go to the Webmaster account

2.Go to the Remove URL feature which is under crawl section

3.In this enter the URL which is being redirected to the wrong page.Now there will be three option 

• Remove the URL from search and Cache
• Remove from cache only
• Temporarily hide directory

Chose "Remove from cache only".This will remove the wrong cached page and when Google crawls the URL next time it will crawl the right page.

2.Google not crawling page

There can be various reason why google is not crawling your page.

No Interlinking:When page is not interlinked from any page google cannot find it and hence does not crawl.Ensure that page is interlinked from other pages

Bot limit:There is limit on the number of bytes that Bot crawls so if the there are number of pages then there are chances that google does not crawl some pages.In this case mention all your page in sitemap in the order of importance

Password protected:When any page is password protected bot will not crawl that page.

Robot.txt file: Check the robot txt file.Ensure that it is not blocking the page you want to crawl

3.Page not getting indexed

One may face problems like the page is not getting indexed.This issue happens mainly when the google is not able to navigate to your page.In order to resolve this one should ensure that the page is linked from some other page of the site.The will not only help in easy navigation to the page but also boost the crawling frequency of the page.

Mobile content optimzation

Traffic on mobile web and APP is increasing continuously because of increased mobile usage by people.There are lot advantage which mobile provides to user some of them are access on the go,easy share options,etc.However,developing a mobile site/APP is challenging because of limited space.In order to make your mobile site/APP efficient it is critical that right content is put on it so that space is properly utilized and user goals are also met.

                                                              In this blog will look at various factors which one should consider while deciding the content to be put on mobile site.

Click Map

Click map of your desktop providing a vital information on which feature/section user is currently using and the trends.This can help you in deciding which feature/section to be put on your mobile site.Higher the clicks, more useful is that section to the user  and so those feature should be introduced on mobile.

Call to action usage

Call to action button are the one which user uses to make transaction on the site.Desktop can have many call to action button.However all the buttons may not be useful for mobile and also because of  limited space one cannot put all the button on mobile.The usage of different button should be analyzed and only the prominent action button should be introduced.

Exclusive mobile features

There are many features which can be used only on mobile such as call ,location tracking(GPS) etc.. on Mobile.The relevancy of these features for site should be analyzed and whichever is applicable should be introduced.    

                       

Technical SEO-Different types

SEO has three main components which are On-Page optimization,Off-Page optimization and Technical SEO. On-Page optimization is more about optimizing Meta data such as Title,Description,Tags,URL so that google understands what keyword site is targeting .Most of the people are aware of On-Page optimization. Off-Page optimization is more about building links to the site from external platforms such as blogs,related site etc.This is also widely used and most of them are aware of this part of SEO.
                                         Technical SEO involves more about technology and how technology can be used efficiently to improve SEO. Below are some of the major Technical SEO

Schema:

This is basically about adding main parameters in a particular format which google understand and these are shown on the google search result pages as separate links.It is basically about structured data.The various schema  for different sectors are available here. Schema help in showing most important parameters on the search results.For ex you are searching for a movie ,the search results may show you directors,producer,actors,duration etc for the movie if the data is organised in schema format

Dynamic Meta tools

The meta data such as Title,Description can be changed without editing the code using meta data tools.These tools can be created in house or it can be bought and can help in updating the meta whenever it is required without involving the development team.

HTML sitemap

Sitemap is basically the structure of the site which tells bot what are the different pages which are there on the website and how it can be accessed.In webmaster one can submit XML sitemap which google uses to crawl your site.However,one can also create HTML sitemap which can be integrated on your site when google crawl the site sitemap also get crawled.It is easy for the google to understand HTML sitemap.The can help in improving crawl effectiveness of the site.

Technical error fixes

SEO person also need to fix various errors which are displayed in google webmaster.Some of the most common issues are crawl errors.