User engagement is crucial for any company whose business solely depends on the website or APP which they have build. This is applicable for any e-commerce site as wells as lead generation site.When user visit these sites for a need there are high chance that he may leave the site without doing any transaction.However,users may come back to your site in case they found your site valuable enough.User engagement play a crucial role in making site valuable to the users.User engagement is one of the important factor which should be taken care during Product enhancement.
There are various ways through which user can be engaged on the site.
1. Similar things:This is basically about showing something which are similar to what is user currently browsing.This gives user more option to choose from.When more options are shown, user get more interested in viewing the content.This also increase the probability of user making a transaction on the site.
There are various ways through which user can be engaged on the site.
1. Similar things:This is basically about showing something which are similar to what is user currently browsing.This gives user more option to choose from.When more options are shown, user get more interested in viewing the content.This also increase the probability of user making a transaction on the site.
2.Photos and Video:Photos and videos help users to experience the product before buying it.They also help user to comprehensively understand the product and thereby ease the decision making process.Videos which are descriptive can be more helpful for the user.
3.Chat functionality:Every user who comes to the site may not find the thing he is looking for ,in this case chat can be very helpful option for the user.The chat also help in establishing connect with the user and thereby understand their need properly.Chat can also be triggered based on the user behavior so that it can be more contextual.
4.Research articles/blogs:A well written articles which enrich user knowledge can improve the engagement by leaps and bounds.Articles which are relevant to the need of the user will really attract his attention and thereby improve his time spend on the site.Well written articles also creates positive impression about the site in user's mind.A blog content strategy should be adopted in order to improve engagement.
5.User reviews: Real time reviews can help user to not only learn about the product but also can bringing in lot of traffic of user who just want to learn more about the product,
6.Contest and quizzes:Contest and quizzes attracts lot of user attention if they are coupled with attractive prizes.New site which want to gain popularity can use this medium to attract user and increase the popularity of the site
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