Mobile SEO

With the growing popularity of mobile web,it becomes important to concentrate on Mobile SEO. SEO on mobile does not differ much from desktop SEO but there are some additional ranking factors which google considers while ranking a page for Mobile.
                                                                                         Search engine bot crawls the mobile site separately so it is important the mobile pages are optimized for SEO. In the below will discuss the various aspect of SEO.

1.Mobile friendly:

While showing results on mobile, one of the most important factors which search engine consider is whether the site is mobile friendly or not.Mobile friendly means that the site is optimized as per mobile size.The various elements spacing has to be adjusted as per the size of device.When the site is not mobile friendly it negatively impacts the ranking on mobile even though it ranks well on other parameters.

2.Loading speed

When mobile page loads faster it helps when the internet connection is slow.The page load speed is taken into accoutn while ranking the page for mobile.The loading speed can be improved by

• Reducing the size of picture. i.e compressing them
• Removing unwanted content
• Caching the page

3.Meta Elements

Meta description and title are the most important meta elements.In case of mobile the description and title can be made precise to suit the mobile version.Due to the limited space the meta content should be precise so that it is easy to read.

4.Avoid unwanted blocking of content

When the content are blocked through popup or through some introductory element it increase bounce on mobile which in turn negatively impact the SEO.

5.Mobile specific pages(AMP)

Make the mobile pages AMP compatible this will help in getting them on the top in mobile search results.