Home page -What should it have?

Home page is the face  of any online brand.People who visit any website ,generally visit the home page of the site at least once.Home page therefore plays a critical role in building the brand of the company in user's mind.When there are so many site competing with each other it is very important to leave an everlasting impression on user mind in order to make him visit your site repeatedly.
                                                    In this blog ,I will jot down the few important points related to home page

1.Easy search:

In case your site sells some product or leads it is important that the user who visits your site find those product easily.Therefore search become critical.The search should be simple and easy and ideally it should expose user to maximum product or listings

2.Past search history:

When user come repeatedly to your site there are chances that he may be looking for the things what he searched earlier.The search history helps him search without entering the criteria again.It works mostly in online commerce company but not in e-commerce companies.

3.Recommendations:

Based on user search behavior,there should be recommendation which helps user to easily find what he needs.Recommendation also helps in improving conversion.Recommendations should be place at the top of home page so as to ensure that people sees them

4.Testimonials:

The trust about the website can be built in user mind by showing the testimonials of the user who have used your website and products.This is more applicable for a high involvement product such as cars,property.Video testimonials can have a comparatively higher impact than the normal testimonials.

5.New features display

When something new is launched in your site it is best to showcase it on home page it helps in building awareness among the people.The awareness can help in building traction to your new features.

6.User engagement data

When there are blogs which your site creates it should be dispalyed on home page so that people who are coming just to learn can use them to improve your knowledge.It also helps in creating positive impact about the brand in the user's mind.