Common issues in SEO and how to resolve them

One of the most challenging component of SEO is technical SEO. There are lot of technical issues which comes up when one manages SEO. These technical issue sometimes can lead to drastic drop in rank of the page and so one needs to be aware of how to fix these issues.

In this blog I will discuss some of the major issues in SEO

1. Wrong  page cache issue.

This issue is basically about wrong page getting cached for a URL.This means that when one searches in google and clicks on a URL he lands on to the page that does not match with the URL shown on search results.This issue may arises because of wrong canonical which means that wrong page has been set as the original page for the URL.When google bot crawls the wrong page get cached and because of which in search it get redirected to wrong page.

In order to fix such issues one should follow the below process

1.Go to the Webmaster account

2.Go to the Remove URL feature which is under crawl section

3.In this enter the URL which is being redirected to the wrong page.Now there will be three option 

• Remove the URL from search and Cache
• Remove from cache only
• Temporarily hide directory

Chose "Remove from cache only".This will remove the wrong cached page and when Google crawls the URL next time it will crawl the right page.

2.Google not crawling page

There can be various reason why google is not crawling your page.

No Interlinking:When page is not interlinked from any page google cannot find it and hence does not crawl.Ensure that page is interlinked from other pages

Bot limit:There is limit on the number of bytes that Bot crawls so if the there are number of pages then there are chances that google does not crawl some pages.In this case mention all your page in sitemap in the order of importance

Password protected:When any page is password protected bot will not crawl that page.

Robot.txt file: Check the robot txt file.Ensure that it is not blocking the page you want to crawl

3.Page not getting indexed

One may face problems like the page is not getting indexed.This issue happens mainly when the google is not able to navigate to your page.In order to resolve this one should ensure that the page is linked from some other page of the site.The will not only help in easy navigation to the page but also boost the crawling frequency of the page.