What does SEO team do?

SEO requires lot of work both off page on page and also technical SEO. There are different skills require for different tasks in SEO. There can be people who can perform multiple roles at a time based on his talent and caliber.In this blog I will discuss in detail what are the different things which SEO people do in an organisation

   1.  keyword Research

This person is responsible to identify the keywords that the site should target and also researching on new keywords that are used for searching the same information.There are lot of tools available in market to do keyword research one of them is Key word planner,

   2.  Link building

This role involves identifying new sites from where one can get back links. This also involves tie ups with various credible sites which has good domain authority to provide back links.

   3. Meta changes

The Meta  such title,descriptions needs to be changed or optimized based on search queries so that a site ranks better than others.This requires CMS system to update the meta.The meta changes are done based on current rank.

  4.Reporting and analysis

This job requires checking various SEO metrics on daily basis and reporting to the concerned team.It also involves checking out if there are any errors in webmaster and fixing them.

5.Technical SEO

SEO team has to ensure that site is as per google guidelines and also all the errors in the google webmaster are resolved.There are various common SEO issues which crops up frequently SEO team has to ensure that all the technical SEO issues are resolved.