Low involvement products are the one in which risk involved in buying is pretty less.They are basically FMCG products,hotels which customers can get at pretty low price and can be easily disposed off.In these kind of products user basically looks for variety as the risk involved in trying out new things is pretty less.Most of the eCommerce companies sells these kind of products.
In this blog I would cover what a online platform should do when they are selling these kind of products.The margin involved in such products is pretty low and so a site has to mainly depend on volume to make profit.
When an company tries to builds a online platform to sell low involvement product it should have
1.Product differentiation:
Customer looking for variety so they want to now how one product is different from other .Higher the differentiation,better the chance to sell the product provided it meets customer's needs
2.Strong and efficient supply chain
In case of low involvement products,customer requires products to be delivered in less time since these are urgent need of the customer.Lower the time of delivery higher is the chance of selling the product.When the delivery time is more people may opt to buy from offline stores.
3.Replacement and Return
There are chances that product is not as per customer expectation so it is necessary to have return and replacement policy so that customer has choice to replace the product he does not like
4.User ratings
Since customers are buying product without any physical touch for it is necessary to know how the experience was for the existing customers for the product.This help user understand how good the product is and is it worth buying
5.Complementary products
There are some product which works well with some complementary products this information should also be shown to the user in order to cross sell the other products
Check out part 1-High involvement product here
In this blog I would cover what a online platform should do when they are selling these kind of products.The margin involved in such products is pretty low and so a site has to mainly depend on volume to make profit.
When an company tries to builds a online platform to sell low involvement product it should have
1.Product differentiation:
Customer looking for variety so they want to now how one product is different from other .Higher the differentiation,better the chance to sell the product provided it meets customer's needs
2.Strong and efficient supply chain
In case of low involvement products,customer requires products to be delivered in less time since these are urgent need of the customer.Lower the time of delivery higher is the chance of selling the product.When the delivery time is more people may opt to buy from offline stores.
3.Replacement and Return
There are chances that product is not as per customer expectation so it is necessary to have return and replacement policy so that customer has choice to replace the product he does not like
4.User ratings
Since customers are buying product without any physical touch for it is necessary to know how the experience was for the existing customers for the product.This help user understand how good the product is and is it worth buying
5.Complementary products
There are some product which works well with some complementary products this information should also be shown to the user in order to cross sell the other products
Check out part 1-High involvement product here
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