Low Involvement products-What online platform has to do

Low involvement products are the one in which risk involved in buying is pretty less.They are basically FMCG products,hotels which customers can get at pretty low price and can be easily disposed off.In these kind of products user basically looks for variety as the risk involved in trying out new things is pretty less.Most of the eCommerce companies sells these kind of products.
                                             In this blog I would cover what a online platform should do when they are selling these kind of products.The margin involved in such products is pretty low and so a site has to mainly depend on volume to make profit.

When an company tries to builds a online platform to sell low involvement product it should have

1.Product differentiation:

Customer looking for variety so they want to now how one product is different from other .Higher the differentiation,better the chance to sell the product provided it meets customer's needs

2.Strong and efficient supply chain

In case of low involvement products,customer requires products to be delivered in less time since these are urgent need of the customer.Lower the time of delivery higher is the chance of selling the product.When the delivery time is more people may opt to buy from offline stores.


3.Replacement and Return

There are chances that product is not as per customer expectation so it is necessary to have return and replacement policy so that customer has choice to replace the product he does not like

4.User ratings

Since customers are buying product without any physical touch for it is necessary to know how the experience was for the existing customers for the product.This help user understand how good the product is and is it worth buying

5.Complementary products

There are some product which works well with some complementary products this information should also be shown to the user in order to cross sell the other products

Check out part 1-High involvement product here

High Involvement products-What to do

Products can be classified as high involvement product or low involvement products.High involvement products are one in which risk is pretty high and variety is also pretty high.There are basically four quadrants in which any product can fall.

1.Low Risk,Low Variety:In this kind of products the user follows a picking behavior which means price is the single most important factor in deciding which product to buy eg..Salt,sugar,

2.Low Risk,High Variety:In this kind of products user is more looking for variety.He wants to try out new things.He can give higher price in case he finds it valuable.For ex..Toothpaste,restaurants,chocolates etc..

3.High risk,high variety:In this kind of products user is very careful about what he should buy and does lot of research on what he should buy before finally buying.This are basically high involvement products such as home,Cars etc.. as  wrong decision can bring in lot of trouble to the buyer

4.High risk,low variety:When the risk is high and variety is low buyers generally follows a habitual behavior in which he does not want to change or switch products.This mainly applies for medicines,baby products etc.When the product belongs to this category it is necessary to create the felling of trust among the buyers in order to get repeat business.



In this blog I will discuss what a online platform should do to be successful in selling high involvement products like property ,Cars

High Involvement product-How to build online platform

1.Expert advice:

When a product is high involvement it requires guidance for the user to identify the right product.The expert guidance can be in form of chat or any tools which helps user/guides user to a right decision.It should be basically a recommendation based on user requirement.

2.Verified/Trust:

The risk involved in buying high involvement product is very high so it should be ensured that what ever product being sold is verified so that it reduces the level of risk for the user to buy

3.Step by step guide:

In buying high involvement product there a long process which user has to follow in order to avoid any kind of problems in future.User should be guided through the process which he should follow to own/buy the product

4. Comparison of different products:

Due to high variety a buyer may get confused on which product to buy.In this case it is important for the buyer to identify which product is better than other based on his requirement so that he can make the right decision

5.Richness of information

Due to high risks people want to be sure that they are buying right product which means that customer wants information in detail in order to make right decision which means that it is important to have as much information as possible in order to help customer in  making right decision.The information can be in form of videos,pictures,reviews,text etc..

Check out Part 1-Low Involvement product Here

What does SEO team do?

SEO requires lot of work both off page on page and also technical SEO. There are different skills require for different tasks in SEO. There can be people who can perform multiple roles at a time based on his talent and caliber.In this blog I will discuss in detail what are the different things which SEO people do in an organisation

   1.  keyword Research

This person is responsible to identify the keywords that the site should target and also researching on new keywords that are used for searching the same information.There are lot of tools available in market to do keyword research one of them is Key word planner,

   2.  Link building

This role involves identifying new sites from where one can get back links. This also involves tie ups with various credible sites which has good domain authority to provide back links.

   3. Meta changes

The Meta  such title,descriptions needs to be changed or optimized based on search queries so that a site ranks better than others.This requires CMS system to update the meta.The meta changes are done based on current rank.

  4.Reporting and analysis

This job requires checking various SEO metrics on daily basis and reporting to the concerned team.It also involves checking out if there are any errors in webmaster and fixing them.

5.Technical SEO

SEO team has to ensure that site is as per google guidelines and also all the errors in the google webmaster are resolved.There are various common SEO issues which crops up frequently SEO team has to ensure that all the technical SEO issues are resolved.