How to measure user experience

Improving User experience is one of the most important tasks which every product manager focuses on.There has been a lot of talks on how to make user centric design.User centric designs aims at achieving user goals.The question which lies at the end is whether the user experience have improved or not .How to measure it?In this post I would list down various metric through which one can measure the improvement in user experience

1. Improvement in repeat users in direct traffic

When the direct traffic repeat users are increasing it means that people you came last time to your Site/APP have found value in your site and that is why they are visiting again.Any site which has increase in repeat user in direct traffic can be sure that the user is finding more value in your site 

      2. Reduction in Bounce rate

Over a period of time if the bounce rate reduces it means out of total user coming to your site less people are going off without doing some action which means more users find your site more relevant to your need.

To know more about bounce rate please refer
https://support.google.com/analytics/answer/1009409?hl=en

Note: The bounce can change when the navigation of the site changes .In case this is the case then we should not consider this parameter

      3.Improvement in conversion

Conversion means how many user coming to your site and how many are converting as per your goals.When this number improves it means that more user are finding what they need and therefore converting more than before.It should be noted that the conversion here should be directly through site/APP and not through calling.

     4.Increase in pages/session

When pages/session is increasing it means user is viewing more pages on your site than before which means that stickiness of your site has improved and user is now more engaged on your site.This especially applies to sites which are content driven as well as lead driven.

     5.Improvement in time spent

This metric is mainly applicable for the content based site.When the user is spending more time on your site it means the content on the site is valuable to the user and user want to spend more and more time in order to know more.In case of ecommerce site increase in time spent can be positive as well as negative because it may mean that users are either not able to easily find the information they need or they are finding very good options so spending more time.When response are increasing with time spent then it many be considered positive

                                                                     The metric discussed can be seen in isolation improvement in single metric does not guarantee improvement in user experience.

In case of any comments please feel free to post it .I will reply it to the best of my ability.